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Move over Instagram, Facebook, YouTube, and Twitter. Marketers are exploring new social media platforms to reach out to a wider audience. And Twitch influencer marketing is the hottest new trend.

Since it’s a relatively new platform, not many marketers are aware of it and its potential. You can leverage the newness of the platform to your advantage. Be an early bird and capture the audience on the platform before your competitors.

For marketers who are interested in learning more about Twitch influencer marketing, here is a comprehensive guide.

What Is Twitch?

Twitch is a social media platform that allows users to stream live videos for audiences to watch. Anyone with access to a computer, gaming console, or phone can create live streams on Twitch.

In its initial days in 2011, a majority of the content on Twitch revolved around gaming. After Amazon acquired the platform in 2014, it began to expand. Now, influencers use the platform to upload videos of everything that they do. From cooking and painting videos to camping and podcasts, you can find it all on Twitch.

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